SOCIAL MEDIA

Infographic: 15 guaranteed ways to repel your social media audience

PR pros rely on online networks to reach a wide audience, but mistakes can render these platforms ineffective. Here’s how to ensure you don’t put a foot wrong.

SOCIAL MEDIA

Twitter touts reform as the key reason for its recent success

The social media company has struggled to curb abuse and remove fake accounts, but it says its latest efforts are increasing profits. Is the platform a good investment for marketers?

PR

The joys and frustrations of agency ownership

Are you interested in starting out on your own and launching your own company? Here are some tips to help your transition from employee to boss.

MEASUREMENT

Survey: Recruiters seek PR pros with metrics-analysis skills

Measuring campaigns’ ROI, once an afterthought—if any thought at all—has become a core competency, especially in hiring managers’ eyes. How do you measure up?

PR DAILY AWARDS

Calling all leaders of the digital age

Enter PR Daily’s 2019 Digital Marketing and Social Media Awards to showcase how your efforts were paramount in achieving outstanding success for your clients or organization.

MARKETING

Study: Consumers see PR and marketing as interchangeable

A global study finds blurred lines in public perception of brand messaging, revealing increased need for authenticity and investment in earned media coverage.

PR DAILY AWARDS

Don’t miss the PR Daily 2019 Media Relations Awards deadline

Enter your best media pitches, campaigns and more. The extended deadline is April 24.

PITCHING

Tips for targeting trade publications with your pitch

For many campaigns, getting covered by media outlets that speak to other industry insiders can offer big dividends. Here’s how to win over these gatekeepers.

CRISIS COMMUNICATIONS

Tesla responds to viral video of exploding car with video of its own

The company insists its electric cars are 10 times less likely to catch fire than other automobiles, but it might have trouble convincing customers. CEO Elon Musk’s antics might not be helping.

CUSTOM CONTENT

3 reasons why you should let us write your content

Connect with corporate communicators, PR pros, marketers and more through our sponsored content program.

PR

Kraft Heinz appoints new CEO as it shifts from slashing costs

The company has been facing scrutiny from investors as sales continue to decline and the SEC investigates internal policies. ‘The CEO’s first concern has to be people,’ Kraft’s new chief said.

VISUAL & VIDEO COMMUNICATIONS

5 guidelines for exceptional livestreaming

Get creative with your content, prioritize relevant, helpful pieces, and make sure that Wi-Fi signal is strong before mashing ‘record.’

FROM THE ARCHIVES

3 approaches to revamping your content strategy

How are you growing your craft? Test your skills and reenergize your team by giving yourself ambitious content goals.

WEBINAR ALERT

Why you should be excited about the new AP Stylebook guidelines

Hear directly from a leading Associated Press editor how these changes will benefit writers.