Festival of Marketing

Hi John

Festival’s The Year Ahead will bring together 80+ of the brightest and most innovative minds in marketing across 4 days of unrivalled content. These experts will deliver actionable insight and inspiration to equip you with a toolkit for success.

Get your Virtual Festival pass to attend across 18-21 October and hear from expert brands including Aviva, Boots, Essity, Greggs, Mastercard, Little Moons, PepsiCo, Tesco, Virgin Red and more.

BUY A PASS

What can you expect from each day at The Year Ahead?

This day will look at the strategic fundamentals and mindset that will prepare you for growth opportunities. Marketing’s most prominent figures will highlight what good looks like, and what you can learn from it.

Sessions include:

Embrace capitalism! Are marketers running away from their true purpose?
Speakers: Reckitt UKI – Hygiene, Nationwide and Diageo

Life Stories: Eddie Izzard on creativity and challenges in life
Speaker: Eddie Izzard, Actor & Comedian

Everyone hates marketers, even marketers hate marketers
Speaker: Byron Sharp, Director, Ehrenberg-Bass Institute

This day will bring together experts, marketers and thought leaders to offer insight into the economic, customer, technological trends that will shape the year ahead and how you can tackle them.

Sessions include:

What Little Moons did next: How to turn social media buzz into sustainable growth
Speaker: Ross Farquhar, Marketing Director, Little Moons

Marketing Room 101
Speaker: Jan Gooding, Sir John Hegarty and Reach

Can you get more insight but spend less money?
Speakers: Aviva, PepsiCo and PZ Cussons

Gain a fresh perspective on the challenge of delivering better products, services and experiences for customers - profitably. This day will offer a complete picture to better serve your customers, and company.

Sessions include:

What I've learned – 3 lessons in leadership from the frontline
Speakers: Whitbread, Greggs and NHS England and NHS Improvement

How staying relevant for customers is helping Tesco to build trust in the brand
Speaker: Alessandra Bellini, Chief Customer Officer, Tesco

How small businesses can get big marketing outcomes
Speaker: Mark Ritson, Founder, Marketing Week Mini MBA

We will offer insight and best practice in employing creative solutions, boosting the effectiveness of creativity, and developing more productive relationships with partners. Creativity is said to be an asset for successful brands, we will explore what marketers can do to encourage, foster and exploit this.

Sessions include:

Cultivating creative mindsets for results
Speaker: Martina Poulopati, Global Marketing & Communications Director, Essity

How to gain and engage audiences on social by thinking like a brand but acting like a publisher
Speaker: Jade Raad, Director of Brand Strategy, Little Dots Studio

The power of long-term brand platforms
Speakers: TBWA Media Arts Lab, Specsavers and AMV BBDO

VIEW THE AGENDA

Latest speakers to join the Festival line-up:

Cerita Bethea
Director, Behavioural Science
The Coca-Cola Company

Mark Sandys
Global Head of Beer, Baileys,
Smirnoff & Captain Morgan
Diageo

Chris Carter
Marketing Director
Specsavers

Nadja Lossgott
Executive Creative Director
AMV BBDO

Tom Wallis
Chief Marketing Officer
Gousto

Christina Mallon
Global Head of Inclusive Design
Wunderman Thompson

VIEW ALL SPEAKERS

You will walk away from The Year Ahead with everything you need to tackle your most immediate marketing challenges. Get your Virtual Festival pass now!

If you have any questions, please get in touch and a member of the team will contact you to assist.

We hope to welcome you to Festival this October!

The Festival of Marketing team
festivalofmarketing.com

Session sponsors:

Media partners:

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