Ashwagandha Advantage Today Summit 2023 Watch this information-packed virtual event to explore the state of and future for herbal medicine in the U.S., with a deep dive into the ashwagandha root market. You’ll learn about the values-driven market forces supporting continued use of herbal products, with an expanded look at categories supported by ashwagandha root’s benefits.
Listen in as the panel of experts discuss why roots alone and not the leaves are traditionally verified, safe, highly studied and supported by India’s Ministry of Ayush for internal use. You’ll leave with an understanding of the hidden innovations opportunities for brands and much more!
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Fran Schoenwetter
Director, Content Marketing
Natural Products Insider, Informa Health and Nutrition |
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Session 1: Botanical market overview and condition-specific trends driving ashwagandha sales – NBJ and SPINS – ashwagandha tracking Speakers: Kayla Carpentier, Client Insights Manager, SPINS Erika Craft, Data Analyst, Nutrition Business Journal Session 2: Transparency: How to vet ashwagandha ingredient sourcing and quality Speakers: Roy Upton, American Herbal Pharmacopoeia, President Dr. Elijah McCarthy, N.D., Director of Product Development, Irwin Naturals Session 3: Ashwagandha Roots for health, leaves for compost: a view into traditional use and today’s science Speakers: Ajay Srivastava DVM, MS, PhD, Adjunct Faculty University of Wisconsin-Stout Dr. Akash Saggam, Ph.D. Health Science, Technical Officer, World Ashwagandha Council, Ministry of Ayush, Government of India Session 4: Formulating with ashwagandha root: A macro view of the state of science and product formulation Karen Raterman
Associate Director, Content Marketing
Natural Products Insider, Informa Health and Nutrition |
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Speakers: Natalie Jones, Sr. Product Formulation Scientist, Adaptive Health Max Willis, Chief Innovation & Science Officer, Better Being Co. | 
