WardsAuto Dealer 5
WardsAuto Dealer 5
 

FEBRUARY 1, 2021

Hey there. Welcome to the WardsAuto Dealer 5 for Monday Feb. 1. We've put together items from WardsAuto.com and across the Internet. So let's go:

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1.

AutoNation Exec Fixates on CX

“Don’t underestimate the customer experience,” says Marc Cannon, the car dealership chain’s chief customer experience officer.

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2.

J.D. Power Panelists: Online Car Selling Work in Progress

Online sales tools are still basically lead generators, which “club the consumer over the head” until they ultimately come to the dealership to complete the deal, says Miran Maric, Asbury Automotive Group’s chief marketing officer.

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3.

Colorado Dealership Worker Saves Woman From Rolling Car

Employee Edgar Martinez was outside the Glenwood Springs Subaru dealership when heard a woman crying for help. He found a 69-year-old woman who was trying to exit a loaner car when her oxygen tank fell under the steering wheel and released the parking brake. The car would have rolled over the woman's legs if Martinez had not acted fast, reports the Post Independent.

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4.

Making the Most of the Calm After the Storm

January showroom traffic might be down, but this is the time to be thankful for the rush of sales before 2020 ended. Take this time to focus the extra “slow” time on controllable activities.

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5.

CreditKarma Is Not Trying to Embarrass You at the Car Dealership

Its important to know that the credit score you find at CreditKarma is actually your Vantage Score, not your FICO score, which most lenders use when deciding whether to lend you money and how much, reports The Buffalo News.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Tom Murphy at [email protected]

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...