Seb Joseph Advertisers rely on big auditing firms to pore over their media investments and warn them of impending disasters. |
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Max Willens The home of Reader’s Digest and A Taste of Home has built a new consumer products group within its digital group. |
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Sponsored Content Social Native The average consumer is exposed to 10,000 messages daily, switching between screens more than 20 times per hour. So how do brands cut through the noise to create meaningful relationships? The answer: artificial intelligence. Sponsored by Social Native. |
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Sahil Patel As distributors prioritize skinnier bundles, cheaper prices and profitability, cable network programmers will have to confront a new reality. |
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Gianna Capadona Jason Silva, general manager of consumer marketing revenue at New York Magazine, discusses its decision to go with a dynamic paywall. |
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Sponsored Content Namogoo Now more than ever, it's important for e-commerce businesses to understand and prioritize their customer's online journeys. When an experience is hijacked, it can result in negative repercussions -- something that home-improvement retailer Build.com learned firsthand. Sponsored by Namogoo. |
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Sponsored Content Penthera As OTT viewership has continued to grow, so have viewer frustrations with issues like lag and buffering. As more apps enter the competitive streaming video market, it's crucial that businesses offer a seamless streaming experience. Sponsored by Penthera. |
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