Audiences expect brands to acknowledge crises, 2022 predictions

DAILY SCOOP

Microsoft buys Activision Blizzard, audiences expect brands to acknowledge crises, and mobile providers limit 5G near airports

Also: MTN DEW awards grants to outdoor community organizations, Carhartt explains vaccine mandate memo, and more.

COMMUNICATING UP

What 2022 will bring to communications

Will the ‘Great Resignation’ continue? Will trust in institutions rebound? Here’s a look at what’s ahead.

WRITING & EDITING

Let’s not ‘circle back’ on 2021: Michigan school releases annual list of banished words, phrases

Lake Superior State University really wants you to stop calling this our “new normal.”

A DAY IN THE LIFE

MP&F Strategic Communications’ Jennifer Brantley on what’s next in 2022

The managing partner for the Nashville, Tennessee agency shares about her career so far and how she is tackling new challenges in the year ahead.

EXECUTIVE COMMUNICATION

Carhartt doubles down on vax policy amid leaked memo, Twitter debate

Some on social media are calling for a boycott of the company’s products after its COVID-19 vaccine requirement for workers was made public.

PR INDUSTRY

Why our words (and actions) matter more than ever right now

Speaking on the “Brand Manual” podcast, Ragan CEO Diane Schwartz says communicators must seize this moment to bolster integrity—and help companies keep employees happy, productive and present.

DAILY SCOOP

Credit Suisse chairman resigns after flouting COVID restrictions, pregnant women in PR report rising workplace hostility, and PBR’s errant tweeter offers lessons

Also: Uber’s CEO apologizes to dogs, Netflix raises subscription prices, and more.

THE WORKPLACE

10 tips for politely declining useless meetings

In the Zoom era, comms pros are getting added to all kinds of virtual gatherings. Here are some tactics to start emptying your calendar.

HUMOR

Predicting month-by-month media trends for 2022

If any of these outrageous developments hit the airwaves, you can say you heard it here first.

LEADERSHIP COMMUNICATIONS

For 2022, design a work-life balance that works for you

It’s never too late to make new habits for balancing work obligations and personal needs.

LEADERSHIP COMMUNICATIONS

The words of MLK serve as inspiration for communicators

Comms pros seeking to build community, calm factions and find common ground should reflect on the civil rights leader’s teachings.

THE CONSULTANT IS IN

How to edit a story

The art (and science) of finding what’s not there but should be.

WINNING CAMPAIGNS

KFC’s successful campaign provides relief to communities throughout pandemic

The fried chicken chain donated food and funds to its employees and neighborhoods within its communities. Its campaign has earned first place in the Crisis Communications Campaign category of PR Daily’s 2020 Content Marketing Awards.

EMPLOYEE ENGAGEMENT

How keep workers engaged in the hybrid workplace

The free webinar, sponsored by LumApps, offers strategies and examples for building programs that reach both in-office and remote workers.