Audience acquisition and measurement in a cookieless world Peter Rice, AVP, Marketing Systems Strategy at Kepler proposes a three dimensional solution.
ClickZ Daily: June 23, 2022 |
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| Good morning! Ad buying is tricky, would you like to benchmark and understand how your marketing peers are faring in this segment? If yes, we would appreciate five minutes of your time filling the ‘B2B Ad Buying Survey’ created in partnership with Nineteen Insights. Your responses will inform a research report that unlocks marketing firms’ approach towards ad buying within the B2B space, safety, transparency and quality of platforms. Insight on where firms are getting the biggest ROI will also be gathered. Today’s read – Peter Rice, AVP, Marketing Systems Strategy at Kepler proposes a three dimensional solution for audience acquisition and measurement in a cookieless world. |
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Actionable analysis Peter Rice |
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| | Digital Leaders Kamaljeet Kalsi When talent and skills are not static how will marketing leaders invest and upskill diverse talent to accelerate growth? Read more |
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| | | Actionable Analysis Cyril Coste Exclusive advice from global influencer and CXO leader, Cyril Coste on how to amp up your customer experience (CX) strategy and connect AI with digital Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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