| Good morning, Marketer, and how would you build a marketing ops certification program? If you’re hiring for a marketing ops role, what are you looking for? And can those qualities be captured within a formal certification procedure? That was a big topic of conversation at the second day of the Mo Pros Summer Camp in Atlanta, as attendees explored the idea of developing a vendor-agnostic marketing ops certification. The vendor-agnostic part is tricky, of course. A candidate for a position might come armed with Marketo, HubSpot or Salesforce certification, for example, but does that tell you whether they have an overall understanding of the marketing ops framework. What’s more, do they have the soft skills which are essential to work across marketing, sales, perhaps IT and other functions? On the other hand, how does a non-vendor run certification program offer practical, hands-on experience of using the tools? These are the questions the Mo Pros folks are mulling, and the outcome should be interesting. Kim Davis
Editorial Director | 