Other things to know about - We want to hear from you. Take this quick five-minute survey to help Digiday learn how to make our products even better and you'll be entered to win a $50 Amazon gift card.
- When deciding between in-house and outsourcing to keep up with competitors, there’s an alternative that fits in between and could be a better fit as agencies work to execute their clients’ digital advertising campaigns. Sponsored by Pathlabs.
- The rise of CTV presents valuable opportunities for advertisers, particularly in achieving scale and capturing audience attention. However, these advantages can only be realized through collaborative cross-platform data sharing. Sponsored by Seedtag.
| | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | March Madness marketers have leaned heavily on NIL creators for campaigns during this year’s tournament, including a water boy. | | |
|
| | | SPONSORED BY |  |
| | | | | | | | | | |
howdy! | | | | | Meta is now in the principal-based buying business, putting its own twist on the hotly debated practice in talks with agency holdcos. | | |
| | | | | While marketers leverage diverse data sources and emerging technologies to enhance campaign optimization, many CPG brands face challenges around attribution and measurement to unlock their full potential. | | |
howdy! | | | | | Execs in a closed-door town hall session during the Digiday Publishing Summit were quick to share their frustration with declining traffic — but there were some glimmers of positive signs too. | | |
| | | | | Learn how marketers optimize branding and performance goals and apply these learnings to omnichannel campaigns for maximum impact in this Tactics + Insights guide, featuring a survey of 113 marketers. | | |
howdy! | | | | | Publisher advocates debate whether or not it is needed, especially when Prebid is already there. | | |
| Advertisement |  | | |
| | | | | Biddable CTV is particularly advantageous for independent agencies, opening doors for up-and-coming, high-quality brands previously locked out of TV advertising. Biddable marketplaces allow independent agencies to optimize campaigns in real time and achieve performance goals more effectively. | | |
howdy! | | | | | One year in, the BBC’s relaunched website has experienced double-digit growth year-over-year for the past seven months. | | |
howdy! | | | | | Some B2B marketers are banking on their own employees to create content for their brands. | | |
|
