| Ever wonder why nothing seems to change at the top of advertising agencies? The latest installment of our Confessions series will clear that up. YouTube is teeming with cheap vlogs and amateurish content. Digital video startup Brat is betting on longer, feature film-length fare to stand out. BuzzFeed is on a mission to diversify away from branded content. Nowhere is that clearer than its recently launched site for BuzzFeed News. The customer is always right, so Target is testing an app, Studio Connect, that allows customers to give designers feedback on the products they sell through the retailer. On the latest edition of the Digiday podcast, Google's vp of news Richard Gingras argues that human behavior was biggest change in the business model of news. Download this webinar to learn the specific ways in which AI-powered marketing can benefit your team as displayed through real-life data and case studies from ING, Caffe? Nero, and more. Sponsored by IBM Watson Marketing. The advertising industry is beginning to take a closer look at short-form content. In this guide, learn how and why 6-second ads create 3x more emotional impact per second than 30-second videos. Sponsored by Realeyes. |
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| Kerry Flynn A global digital director at a top agency holding group says executives need to stop hiring their friends and that marketers need to be paid more. |
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| Sahil Patel Brat is a new digital network making online shows for teens — and says it’s getting people to stick around for 10 minutes at a time on YouTube. |
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| Sponsored Content GumGum As visual media continues to conquer the web, technologies such as image recognition are becoming increasingly important tools for marketers. Are you making the most of images and videos in these changing times? Take this quick survey, and you'll receive a free Starbucks gift card upon completion. Sponsored by GumGum. |
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| Max Willens Without the native ads that form the bedrock of BuzzFeed’s business, BuzzFeed News faces a rocky path to monetization. |
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| Suman Bhattacharyya Target uses customer data to select product reviewers who provide their feedback digitally through a proprietary app. |
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| Sponsored Content PubPlus It's no secret that Facebook is cracking down on publishers. This strategic move makes perfect sense for the social media giant, but it leaves many online publishers wary of the buzz that they may have heard recently about abrupt changes that Facebook is planning to roll out. Sponsored by PubPlus. |
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| Sponsored Content imre To truly unlock the potential of human centered design, we must lean into what makes us human: our relationships, our thoughtfulness and our emotions. We must believe that our "human-ness" is the very thing that allows us to truly take advantage of the awesome technology at our fingertips. Sponsored by Imre |
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Extended deadline:
July 27, 2018 |
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Early deadline:
August 3, 2018 |
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ALL EVENTS |
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