What to read today: The AVOD Ecosystem: Business Insider Intelligence examines the expanding range of major, growing, emergent, or forthcoming ad-supported OTT services in the US. This report looks at how ad spending is growing on ad-supported streaming, based on the rise of connected-TV advertising, and why cord-cutting is likely to drive additional spend..
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June 27, 2020
Business Insider Intelligence
Verizon and AT&T's new pricing options could help attract prepaid subscribers amid economic downturn.
Verizon unveiled a new pricing mechanism within its prepaid plans that gives consumers discounts based on the duration they remain on a Verizon plan. This comes just a few weeks after AT&T launched pricing options for its prepaid service, in which subscribers receive a lower monthly rate by prepaying for either three months or a full year of service.

Because of the economic downturn, wireless carriers must make price concessions to sustain the overall health of their businesses.

By introducing the new pricing features, AT&T and Verizon are instead incorporating postpaid features into their prepaid plans, which will attract customers who can be upsold more easily once the economy improves.

Business Insider Intelligence's Hirsh Chitkara has the full story.
BRIEFING HIGHLIGHTS
US banks seek guidance on PPP loan forgiveness
US small businesses that received loans through the PPP are facing delays in finding out whether they will qualify for forgiveness on their loans.
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Amazon debuts 'The Big Style Sale' event
Amazon launched an apparel-focused sales event that may help fill in for Prime Day, and could thrive as e-commerce's share of retail grows.
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Apple unveils anticipated Watch sleep-tracking feature
Apple revealed sleep-tracking capabilities for the Apple Watch and a commitment to building out health-focused capabilities at its WWDC conference.
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Mastercard and Splitit are teaming up for global expansion
The Mastercard-Splitit partnership will bolster Splitit's acceptance and Mastercard's offerings to merchants and cardholders.
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Microsoft and Johns Hopkins partner to advance precision medicine
Microsoft Azure and Johns Hopkins Medicine partnered to leverage Microsoft's AI and analytics tools to facilitate precision medicine breakthroughs.
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US banks saw record $2 trillion rise in deposits since coronavirus outbreak
US banks have seen a record $2 trillion in deposits so far this year, driven by stimulus efforts in response to the coronavirus pandemic.
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Apple's decision to open Find My to third parties will challenge Tile
Apple can more directly challenge Tile in the device-tracking market by opening up its device location-tracking service to third parties.
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Square is withholding money from merchants amid the pandemic
Square is withholding some funds from its merchants to limit its losses from disputes and chargebacks during the pandemic.
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Citibank complaints highlight how customer service missteps can be magnified in times of crisis
Citibank saw the most complaints to regulators of any bank over its coronavirus response between March 16 and May 20.
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Boston facial recognition ban may push tech players to exit the market
Boston's facial recognition ban could precipitate similar initiatives in other US cities, adding pressure for big tech players to exit the market.
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RESEARCH IN FOCUS
The AVOD Ecosystem
Business Insider Intelligence examines the expanding range of major, growing, emergent, or forthcoming ad-supported OTT services in the US. This report looks at how ad spending is growing on ad-supported streaming, based on the rise of connected-TV advertising, and why cord-cutting is likely to drive additional spend.
Get the full report →
The State of Virtual Care in the US
In this report, Business Insider Intelligence explains how the coronavirus pandemic has fast-tracked the implementation and use of virtual care channels in the US.
Get the full report →
Gig Economy Financial Services Ecosystem
This report explores the size and scope of the gig worker market; gives an overview of companies that started making efforts to serve the gig worker market pre-pandemic; presents some of the earliest-moving companies rolling out pandemic-specific financial services for gig workers; and lastly, outlines how FIs who move into the space during this crisis period can make sure their products have a longer-term value for customers once the pandemic passes.
Get the full report →
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