Partnerships, either with publishers or broadcasters, will be how AT&T gets the data it needs to sell video inventory in Europe.
| Welcome to Monday's edition of the Digiday Daily. We'll be providing you with plenty to read ahead of the Fourth of July holiday this week. From the fallout of Google's unified-pricing auction changes to The Wall Street Journal's newsroom committee to help reporters spot fake content, see below for what news is on the docket for the top of the week. Google’s "unified pricing" changes to its auctions won't roll out in full until the end of the month, but some supply-side vendors are already exploring ways to mitigate potential fallout. AT&T has ambitious plans for a pan-European advertising force by filling 60 new roles for its ad tech business Xandr in Europe. A third of those jobs will be in its London office, with the rest spread across France, Germany, Spain and Italy. To combat the growing threat of spreading misinformation ahead of the U.S. 2020 general election, The Wall Street Journal has formed a committee to help reporters navigate fake content. With 21 of its staff from across its newsroom on the committee, each of them is on-call to answer reporters' queries about whether a piece of content has been manipulated. Other things to know about We’ll go deep into the weeds of the biggest product challenges facing publishers at the Digiday Publishing Product Leaders Retreat. Senior product executives can apply here for one of our last few complimentary passes to this exclusive event. If marketers want to compete in this rapidly-changing digital world, they need to make their customers happy. Big data, artificial intelligence and agile workflows all make for an ever-improving customer experience — if you know how to use them. Download the guide. Sponsored by IBM | | |
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| Sponsored by Namogoo | | How e-commerce retailers can fight online journey hijacking | | Online journey hijacking is a phenomenon in which unauthorized ads are injected into consumer browsers. It’s a widespread issue across the web — and e-commerce retailers are only just beginning to confront it head-on. | | |
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| Marketing on Platforms | | Leesa’s David Wolfe: We have to find more efficient channels than Facebook | | "We're looking for real people to tell real stories about their experiences with our products. We have to find more efficient channels because it's no secret that it's becoming more and more difficult to use -- it's funny to call them this -- the traditional digital channels." |
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