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At Cannes, Samsung Shifts From Slick Product Demos to a Hands-on Workshop Approach The brand's CMO explains its interactive showroom strategy By Kristina Monllos CANNES, France--Samsung wants everyone to create content with its devices--even other marketers. Last year's Cannes Lions Marketer of the Year has returned to the festival with an "immersive bespoke space," Atelier Samsung, where it will hold workshops to "help industry leaders reimagine their brands through the lens of creators using Samsung's mobile, VR and Gear...
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Amazon Alexa Is Voiced by Alex Jones in This Hilarious Parody Ad The device gets just a little less friendly By Kristina Monllos Alex Jones has a very specific and recognizable voice that you've likely heard talking about frogs and whether or not they're gay. With his memorable baritone and the news of his recent interview with Megyn Kelly for NBC, it's easy to see why someone might use his voice--Jones hosts the controversial radio show InfoWars--for an...
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Good Housekeeping’s ‘Kitchen of the Future’ Could Also Be the Future of Content Marketing A swank new space for food shoots doubles as an event and promotional venue By Robert Klara When Jane Francisco joined Good Housekeeping as its new editor in chief four years ago, she didn't just take the helm of one of publishing's oldest and most revered women's service magazines, she assumed control of the magazine's famous test kitchen. A glass-walled space with white cabinets and appliances of brushed stainless steel, the kitchen...
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Leiomy Maldonado Dances Up a Storm in High-Energy Ad for Kimpton Hotels It's time to learn the Leiomy Lolly By T.L. Stanley If you somehow missed out on a dance move called the Leiomy Lolly (still stuck doing the Dougie?), here's your chance to catch up. Hint: hair flips. Lots and lots of hair flips. And there's no better way to learn than from the master, Leiomy Maldonado, who stars in a new campaign for Kimpton boutique...
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See Microsoft’s Jaw-Dropping Promo for Its 4K Gaming Console Ayzenberg Group pushes the Xbox One X By T.L. Stanley It's been known cryptically as "Project Scorpio," like something out of a Bond flick, for the past year. But at last week's E3 convention in Los Angeles, Microsoft finally dropped the veil from its newest product, officially dubbed Xbox One X, a 4K gaming system that's being touted as "the most powerful console ever made."...
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Why Cannes Is Ready to Fall in Love With the World’s Biggest Asshole The story behind one of The Martin Agency's top Cannes contenders By Katie Richards Would you be surprised to know that one of advertising's greatest heroes in the last year is also known as the "world's biggest asshole"? In a PSA for Donate Life, The Martin Agency explores the life of Coleman F. Sweeney (the aforementioned asshole). Long story short Sweeney is completely horrible to everyone-a true asshole- but...
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Inside BBDO’s ‘Evan’ Ad, and the Unusual Editing Process That Made It Such a Smash Hit How to generate surprise when you already know what's coming By Katie Richards CANNES, France--BBDO New York pulled off an incredible feat with its work for Sandy Hook Promise released last December. It tricked millions of viewers into believing they were watching a charming teenage love story unfold, when in fact a second storyline had a much darker tale to tell. The care and precision that went into...
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