Parsing the probable, possible, and plain absurd, including what a divested entity may look like.
| We parse through the probable, possible and plain absurd, including what a divested Google may look like. Additional coverage: Shopify stores are beginning to show up across Roblox, with a select group of developers gaining access to Roblox/Shopify integration tools — and some of their operators are already reporting a significant boost in sales as a result. It appears the haves of the agency holding company world will continue to have, and the have-nots will do their best to stiff-upper-lip it, with hopes to change their trajectories for the better in 2025. More in this Digiday+ Media Buying Briefing. Leading influencer shops believe AI is key for clients to scale creator campaigns. Clients aren't sure. The organizers behind futuristic golf tournament Tomorrow’s Golf League believe they can reach a generation of golfers that don't play, or watch, the sport in the same way their predecessors did. As 2024 comes to a close, gaming divisions of the agency holding companies are reporting that this was their biggest year yet. The secret behind much of this growth? Roblox. Other things to know about Unlock an edge this Cyber Week and save 50% on a 3-month Digiday+ membership. Hurry, early access ends tonight. As brands build their performance marketing mix on the open web specifically, they are prioritizing connected TV and OTT as their leading channels, along with contextual targeting as their primary strategy. Sponsored by PubMatic. Campaigns can use geo-targeting to pinpoint voters in precise locations, delivering tailored messages that resonate with local issues and uncovering a region’s cultural, social and political dynamics. Sponsored by Seedtag. | | |
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