Every year Econsultancy founder Ashley Friedlein picks out the digital and marketing trends and developments which he believes will shape the industry and digital/marketing planning and thinking in the year ahead. This is a special year. 2020 always used to be ‘the future’ somewhere on the horizon. Well, here we are. We need a new future. Ashley’s gone with 2030.
Baidu is changing up its strategy and pulling out of the price war, launching its latest smart speaker – the Xiaodu Zaijia X8 – at full price in mid-December. The search giant believes that it can make smart speakers commercially viable – something which none of the other major vendors in China or the west have yet managed to do.
Closed ecosystems are problematic, as all advertisers have access to the same targeting, data and audiences – meaning that scale doesn’t really have any advantage on social for an advertiser.
Segmentations and Personas - Best Practice Guide This report explores the benefits and challenges of segmentation and personas. It also explains why and how to use market-, communication- and customer segmentation and includes some case studies of segmentation and personas in action.
Digital Transformation Monthly: 2019 in Review This special retrospective edition of Digital Transformation Monthly looks back at the digital transformation trends and developments in each industry that characterised 2019, from experiential retail to faltering fintechs, online grocery wars to the streaming services showdown. It also predicts which trends are likely to continue or emerge in 2020.
Waze Local is Google’s navigation app which allows local businesses to target people with ads which they’re on the road. We take a look at the various ad formats on offer and how much it costs to advertise.
