Ashley Friedlein on digital marketing's new normals for 2022

Hybrid is here to stay. The war for digital talent intensifies. Connections become more direct.
These are the new normals for 2022 in digital and marketing, according to founder Ashley Friedlein, speaking at Econsultancy’s first quarterly trends briefing of the year.

From the intensifying war for digital talent to more direct connections in the form of D2C and first-party data, we've honed in on the trends we believe will be definitive for digital marketing and advertising in 2022. Covering:

The Festival of Marketing presents ‘Transform’, a hybrid event with both in-person and virtual components, taking place across two content-packed days from the 24th – 25th March.