The UK-based beverage brand Trip, known for its CBD content, has been flagged by the Advertising Standards Authority (ASA) for claiming that its magnesium drink could help reduce cognitive stress. But was ruling this avoidable?... Read more
Epigenetics-based personalized nutrition firm Muhdo has launched an in-app AI health coach to provide real-time health and nutrition advice based on the platformâs multiple health data points.... Read more
Major new study links ultra-processed foods to early death, intensifying consumer concern and putting pressure on the food industry to act... Read more
Founder and CEO of supplement company Tonic Health Sunna Van Kampen sat down with NutraIngredients at the recent Active Nutrition Summit to talk all things social media. His number one tip for success? Forget about the brand.... Read more
Global data reveals a shift toward individualized wellness, but with European consumers more cautious to adopt new technologies, there are steps the industry can take to encourage engagement.... Read more
British social media and fitness influencer James Smith recently shared the results of his latest round of creatine gummy testing, revealing that just four out of nine brands contained adequate levels of creatine.... Read more
TikTok users are looking to maximize fiber intake in the latest nutrition trend, but new research from the prebiotic fiber supplement brand Myota highlights just how different individual responses to fiber can be and why the trend might be an oversimplification.... Read more
This session will provide supplement brands and formulators with key insights on implementing cutting-edge capsule solutions to meet evolving consumer expectations and enhance product performance. Provided by
Hydration Done Right: Unlock the next wave of fortified drinks. This webinar breaks down mineral fortification and flavour balance, showing how electrolytes, citrates and gluconates boost hydration while keeping taste clean.
We will demonstrate how Lactium® answers the challenge of sleep quality on several important markers and give some examples of product launches in the area.
Dive into the science of brain health and discover key learnings around brain longevity. This dynamic session will explore the critical role of magnesium l-threonate (Magtein®).
Join Lubrizol Nutraceuticals for a dynamic webinar that will explore how ready-to-go, effective, and on-trend mineral sources can accelerate market success.
Nine months ago, British entrepreneurs Henry Porpora and Milly Goldsmith set out to create a hydration brand that filled a critical gap in the market: electrolytes that tasted not too âsultyâ and not too sweetâmade not just for athletes but for everyday people who like to âmove, live and enjoy lifeâ.... Read more
