Amazon's DSP aims to lead programmatic spending. Here's how.This week’s Digiday+ Future of TV Briefing looks at why advertisers are keeping an eye on streaming services’ ad product developments and ad loads. Airport retailer WHSmith is launching the first airport ad network, hoping to capitalize on the large captive audience of air passengers traveling through U.S. airports each day. GroupM continued to centralize its operations at a global corporate level, with global CEOs of the brands taking on company-wide roles. Other things to know about Attend the Digiday Media Buying Summit, March 12-14, in Nashville to network with media buyers from OMD, Compas and more through 1-on-1 meetings and lively dinners. Secure your passes now — prices rise February 5. Ad tech partners are helping marketers achieve relevancy at scale through expanded access to premium inventory and AI integration into full-funnel strategies. Sponsored by Amazon Ads. Brands like Toyota and Mango are using AI to create dynamic and relevant ads that drive engagement. Sponsored by Instreamatic.
Between proxy metrics and skewed usable audience data, advertisers need measurement solutions that provide holistic insights and work for daily needs. A valuable dataset helping to unlock such insights is geography.
In digital media, more concern and money are often given to brand safety when a minor malware outbreak can cost publishers and ad tech companies six figures in lost revenue.
The retailer hopes to capitalize on the “huge captive audience” of air passengers traveling through U.S. airports each day, notably business travelers.
Composable identity adapts to fit within crowded tech environments, supporting everything from CRM integration to cross-channel campaign measurement, without forcing brands to rebuild from scratch.
By now, spotting influencers in major ads and at events is all but mainstream — but what if artificial intelligence allowed influencers to tap into old-school product placement without actually having to shoot in person with brands?
