The FTC began the next step in its process of gathering information that will help inform whether to propose new privacy regulations for how companies can collect, use and share consumer data for business purposes. TikTok is rolling out three new features ahead of the holiday shopping season that the platform hopes will make it easier for consumers to discover and purchase products. Student loan forgiveness can help alleviate some journalists' debt, but it won't fix the underlying problem of high tuition and low salaries. Other things to know about Join us virtually on September 27 for DMEXCO x Digiday Online, where we’ll dive deep into the challenges facing the digital marketing industry and hear from leaders at Twitter, Nestlé, Salon and more. Advertisers are using TikTok’s power to build brand awareness and influence purchases through viral trends and partnerships. Sponsored by Trusted Media Brands. Brands expect streaming platforms to pair their ads with high-quality content that resonates with viewers. Sponsored by Dailymotion.
Three new features will allow advertisers to link their products in in-feed videos, advertise a catalog of products from videos and place clickable ads in live videos.
TikTok offers brands access to audiences that are particularly receptive to targeted advertising, especially Gen Z and millennial users. Advertisers are leveraging the platform’s power to build brand awareness and influence purchase decisions by making the most of TikTok’s tools and viral trends.
CTV’s nimbleness is an advantage throughout the holidays, as advertisers are leveraging it to adapt their messaging and direct consumers, whether they are early-bird or last-minute shoppers.
Agencies are getting savvier at using artificial intelligence as data comes into greater focus as marketing and information technology are becoming more entwined.
