As shopping season arrives, a new scam in town emerges.

November 2022

A MESSAGE FROM KARIM

Dear clients,

This past month, our focus has been on building our CEQUENS community, both internally and externally.

To get started, we have had the pleasure of participating in two major events. As gold sponsors of Seamless KSA, we met with 200 leading industry speakers and over 150 exhibitors who all came together to discuss the latest innovations and technologies.

We also participated in CX NXT Customer Experience Summit in Dubai, where we were able to discuss evolving technology, strategy, and cultural trends to deliver engaging experiences to meet new-age customer expectations.

Saving the best news for last, we are thrilled to announce the coming together of CEQUENS’s leadership team whose extensive and expansive experience and skills are two things we are beyond proud of. Allow me to take this opportunity to introduce and reintroduce:

Ahmed Shabrawy, Chief Research & Innovation Officer
Hussein Malhas, VP Growth & Revenue Operations
Yara Milbes, VP Global Marketing
Hania Tolba, VP Global Accounts and Partners
Nermeen Sobhy, VP Carrier Relations
Muhammad Nauman, VP Operations
Ashraf Othman, VP Commercial Strategy Execution

Read to know more about our executive team

We are confident that, with the magnificent work of our team, we are well on our way to setting the pace for a successful 2023 and bringing our clients solutions that will help them build more meaningful human connections.

Yours,

Karim Khorshed

Co-Founder & CEO

Tips to win this shopping season!

White Friday, Cyber Monday, Thanksgiving, Christmas, and New Year’s… Our remaining weeks in 2022 give us plenty to look forward to! Did you know that around 71% of people feel angry when they miss out on discounts? And that another 88% of shoppers compare deals from different brands before they make the purchase decision? Here are a few tips to make their experiences worthwhile:

1. Help your customers save more

The best way to save your customers’ time, money, and effort is to keep them informed. Reach out to them in advance with every piece of information they’ll be needing to make the best of this season.

2. Create complementary experiences

The shopping journey starts online 63% of the time, and it continues in-store. Shoppers look for options that make their experience easier. Think of appointment bookings or in-store pick-ups.

3. Up-to-date delivery information

A great deal of shopping takes place online. Almost two-thirds. This means customers will have expectations regarding delivery times. Keep them informed with every move on the channel of their choice.

4. Customer reviews and feedback enablement

For online shoppers, things can sometimes go wrong. Maybe they’ve ordered the wrong item, or want to change the delivery address, or want to request gift-wrapping. Shoppers always need a direct communication channel with your business.

5. Think holistically

Successful e-commerce is enjoyable e-commerce. Think of your brand as more of an overall experience rather than a one-time interaction. How will you create and enhance immersive experiences before, during, and after sales?

Highlights from Seamless KSA

The connections, the energy, the innovation – we loved being at Seamless Saudi Arabia. As a proud Gold Sponsor for the event, we were on-ground exploring new ways to elevate customer experiences. Additionally, we took the stage to talk about contemporary commerce, or, in other words, how to identify and cater to the needs of your online visitors.

We stopped by CX NXT in Dubai

We are delighted to have participated in this year’s CX NXT Customer Experience Summit in Dubai! Nothing gets us going more than excellent customer experiences – which we help you achieve.

Beware of the new scam: Artificial inflation of traffic

Artificial Inflation of Traffic (AIT) is a recent fraudulent strategy that uses bot-generated SMS traffic to increase a service provider’s revenue. Businesses that are more exposed to higher risk are those that have weak security measures during signup and other OTP-generating activities, making it easier for bots to bypass.

Product Updates

Here are some of the changes and enhancements we’ve made to our Communication Platform to give you a better experience. For more information, visit our developers’ hub.

Verify

IVR verification

Customers can choose to receive a verification call with a request to click on a button to verify their identity.

Whatsapp Business

Mobile responsiveness

Chat agents can now access Chat History, Contacts, and Inboxes from their mobile phones for further multichannel availability.

Case Study

Robust customer support + 7,000 new conversations

Saudi-based Madar Building Materials is one of the largest construction materials companies in the GCC. To help them accommodate thousands of incoming inquiries, we implemented a WhatsApp Business Solution X Multichannel Chat product combo – both linked to an automated, 24/7 available chatbot. Madar saw a significant increase in both the quality and quantity of their customer conversations, with an average of 6,500 people contacting the company monthly.

A new office in Pakistan

We are thrilled to announce the opening of our new office in Islamabad, Pakistan. As a key market for CEQUENS, our new office will enable us to engage with our existing and potential client base, offering everyone the opportunity to be part of the CEQUENS experience.

Job Openings

Come and transform communications with us,
or let a friend know we’re hiring.

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