While free money is being given away through economic stimuluses, it isn’t being spent. That brings opportunity and danger for an ad industry tied tightly to the economy.
| The worst might be over for the economy, but the future isn’t so bright either. Let's start with the good news: While ad spending over the last quarter was uneven and fragile, generally it wasn’t as bad as expected. Now for the not so rosy bit: As the latest forecasts show, many economies are essentially registering no growth, or are even shrinking. With private-sector confidence shattered, and the struggle to best the virus far from over, the risks of extensive and long-lasting economic trauma are on the rise. Read more below. Free money is being given away through economic stimuluses, but it isn’t being spent. That brings opportunity and danger for an ad industry tied tightly to the economy. The success that the Washington Post saw in growing its global subscriptions business came from tactics put in place well before the pandemic. For Digiday+ members, 10 advertisers signed upfront deals collectively worth $150 million to be the exclusive launch advertisers for Quibi’s first year. As we all now know, Quibi lasted barely half that time. Also for Digiday+ members, the election isn't the only thing on direct-to-consumer startup executives' minds -- after all, once the election is over, Black Friday is right around the corner. Other things to know about The Future Leaders Awards will recognize the next generation of leaders across media, marketing, fashion, beauty and retail. Learn more about the specific categories and submit today. In a recent webinar, leaders at Pandora and Oracle Data Cloud discussed cutting-edge techniques for accelerating measurement and viewing campaign results more quickly. Download the full webinar recording to learn more. Sponsored by Oracle Data Cloud. | | |
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