The fast-moving and highly fractious events surrounding the death of George Floyd and subsequent nationwide protests have plunged advertisers and publisher back into crisis mode.
| The murder of George Floyd has sparked protests across the country, many of which have flared into violence between police and demonstrators. Several cities have imposed curfews and President Trump has threatened to deploy the military to suppress disorder. The fast-moving and highly fractious situation has again thrown advertiser and publishers into a state of uncertainty and fear. For marketers, the instinct is to go quiet and reassess how the situation unfolds, much as the approach was in the first month of coronavirus. Read more below. “This is different than Covid-19 where the advice to clients was closer to ‘Keep calm and carry on’ -- right now, there are bigger and deeper societal issues to address when the country is in trauma,” said Joshua Lowcock, chief digital and global brand safety officer at UM. For Digiday+ members, TV advertising’s supply-demand dynamic has flipped to the point that it has become cheaper for advertisers to buy some TV inventory outside of the upfront. Also for Digiday+ members, companies are feeling the pressure to respond publicly to the George Floyd protests, but beyond that they have a duty to their employees to know how to better serve them, not just in a time of crisis, but all the time. U.K. broadcaster Channel 4 is looking for its in-house content shop to expand beyond linear programming. Other things to know about On this week’s The New Normal, Digiday editor-in-chief Brian Morrissey will be joined by Vox Media Studios svp of entertainment Chad Mumm to discuss how they’re approaching remote video production and the future of live-streaming. Register here to join us on Friday at 12:00 p.m. ET. In the age of connected TV and OTT, marketers are looking beyond standard televison demographics, analyzing factors such as first-party customer data, interest segments and past purchases. Sponsored by Moat by Oracle Data Cloud. | | |
|
howdy! | Business of TV | | Slowly but surely, the TV ad market is changing in profound ways | | For decades, TV’s annual upfront marketplace has been organized around a bargain. In exchange for locking themselves into long-term commitments, advertisers receive lower rates than if they were to spend their money in TV’s so-called scatter market, where networks sell ad space left unsold by the upfront sales process. Now, driven by advertisers canceling portions […] | | |
| Sponsored by OneTrust | | New report: WTF is consent management? | | GDPR and the California Consumer Privacy Act are in full swing, and cookies are disappearing. In a new guide, learn how publishers and advertisers are using consent management systems to swiftly collect and record user opt-in decisions and adhere to regulations. | | |
howdy! howdy! howdy! howdy! | Marketing on TikTok | | Why TikTok stars are pivoting to gaming | | Dressler and Waud used to derive a significant portion of their income selling merchandise to their fans on tours or at meet-ups. However, as these events have been canceled due to coronavirus and stay-at-home orders, they’ve sought to find another source of revenue online. | | |
| | | TheScore CEO John Levy on why sports betting is going mainstream | | Consuming sports and betting on them usually happen in two different places. "If you look at the traditional way sports betting has been launched in Europe and even in North America -- in the offshore and black markets -- how people bet is through betting apps," according to John Levy, CEO of theScore, a Canadian sports media company. Those apps aren't where betters get their actual score lines and injury updates; they're where gamblers turn to once they've watched the game or read about it elsewhere. His company is looking to bridge that gap. |
|
|
