As political ad spend faucet opens, CTV media stands to be a major winner

Publishers, media agencies and ad tech vendors say political ad dollars are flowing toward connected TV.

August 15, 2024

As political ad spend faucet opens, CTV media stands to be a major winner Publishers, media agencies and ad tech vendors say political ad dollars are flowing toward connected TV. Additional coverage: So far, so good for (some) publishers' bottom lines in 2024. More in this Digiday+ Media Briefing. Digiday did a deep dive to understand the source behind those recent X user numbers. A recent study that aims to shed light on AI and its application in marketing and agency work reveals that the more you know about AI, the less you’re convinced it’s going to replace human beings. ICYMI August's top story so far: Outbrain confirms Teads purchase in a $1 billion deal Other things to know about Secure your passes for the Digiday Media Buying Summit, taking place October 15-17 in Palm Springs where we'll dive into the creator economy and connected TV with leaders from Marriott, Boathouse and more. Prices rise after September 2. Advertisers are leveraging technology to analyze real-time data on media consumption and online behavior, ensuring their campaign messages are delivered to relevant, critical, persuadable voters. Sponsored by Seedtag. To combat signal loss, brands are combining datasets, using data enrichment for additional insights. Sponsored by Publishers Clearing House Media. Top Stories Advertising around Politics As political ad spend faucet opens, CTV media stands to be a major winner Publishers, media agencies and ad tech vendors say political ad dollars are flowing toward connected TV. howdy! Beyond Ads Media Briefing: Pubs Q2 earnings look rosy thanks to AI deals and an improved ad market So far, so good for (some) publishers’ bottom lines in 2024. Advertisement Sponsored by Adstra Effective targeting requires marketers to use a combination of methodologies Marketers are using deterministic and contextual targeting to combine signals related to an individual and the moment for optimal targeting. howdy! Marketing on Platforms The Rundown: What is Causeway Solutions? Digiday did a a deep dive to understand the source behind those recent X user numbers. Sponsored by Disney Advertising How brands are connecting with families through streaming TV In the modern fragmented landscape, aligning with content that has lasting appeal is even more critical for advertisers aiming to connect with families. howdy! Generative AI A study on AI motivates PHD to create generative publishing platform to guide Omnicom clients The study fits into a broader initiative by the media agency to become a hub of learning and experimentation around gen AI that’s accessible to all Omnicom clients (not just PHD or OMG) as well as the general public. Advertisement Sponsored by Tatari How direct connections between brands and publishers foster efficient collaboration Despite DSPs’ popularity, media buyers and sellers prefer direct connections for TV advertising and have built workflows that eliminate the need for a DSP. howdy! Data Regulation WTF is surveillance pricing? Why the rise of retail media networks and first-party data has caught the attention of the FTC. howdy! The Programmatic Marketer Criteo is holding M&A discussions with Skai to bolster its retail media play Investing hundreds of millions of dollars in the outfit, formerly known as Kenshoo, would enhance its turnaround strategy with new measurement capabilities. All Latest Stories

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