Facebook’s pivot into online shopping has sputtered over the last several years, but recent signs suggest it’s starting to gain traction.
| The pandemic-induced economic downturn may have slowed demand for Facebook’s ads, but it also accelerated the platform's long-running ambitions for commerce. In recent weeks, Facebook has posted several senior-level jobs in payments, e-commerce and advertising, per GlobalData. The recruitment drive comes amid the launch of the social media platform's new e-commerce feature that allows businesses to list products for sale across its apps via virtual storefronts -- Facebook Shops. Facebook’s pivot into online shopping has sputtered over the last several years, but recent signs suggest it's starting to gain traction. Read more below. While Facebook remains focused on keeping its ad revenue intact as the crisis unfolds, it is also trying to capitalize on the surge in online shopping that’s currently taking place in the midst of it. For Digiday+ members, as publishers have focused more efforts on deriving direct revenue from readers, Apple is becoming an ever-present bogeyman. In the latest edition of the Confessions series, a media buyer for an independent agency talks about how the pressure to keep performance up is affecting his mental health. GQ is looking to deepen its commerce revenue stream with the launch of its new e-commerce store, The GQ Shop. Podcast's ad dollars may be growing, but Tenderfoot TV founder Donald Albright said, "Even though the numbers are steady, the advertisers are thinking: 'people aren't spending money, so I'm not going to spend money advertising to them." Other things to know about Today: Receive a firsthand look at the state of branded content studios, including what forms of branded content have become popular during a time of remote production, on a Digiday+ Talk with Denise Burrell-Stinson, creative director and head of storytelling at The Washington Post. Digiday+ members can register for this exclusive discussion here. According to new research, bots can account for as much as 40 percent of ad traffic, dramatically compromising ad spend and sending marketers chasing after worthless leads. In a new guide, learn how advertisers can identify fraud, cut waste and retain revenue. Sponsored by WhiteOps. | | |
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howdy! | Sponsored by Vevo | | Multicultural audiences are making nuanced media choices | | With multicultural advertising’s undeniable importance to brand marketers, new research is now exploring approaches to video viewing among a range of consumers across different cultures in the United States. Receptivity and co-viewing are soaring, especially when it comes to music and sports. | | |
howdy! | Sponsored by Facebook for Business | | Guide: How consumers plan to shop this holiday season | | Even in a year of change, 64 percent of global seasonal shoppers say they will explore new products during the festive period, more so than the rest of the year, according to a new holiday guide from Facebook IQ. Download the guide now for all the 2020 insights. | | |
howdy! | Sponsored by CafeMedia | | As DSPs gain power, publishers fear they won’t get paid | | Sequential liability — the policy that companies paying publishers for ad inventory can delay funds until they get paid first — has been expanded to apply to DSPs and SSPs. Publishers are at heightened risk of nonpayment as a result. | | |
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