Marketers predict that 47% of conversations about their brand happen on dark social media, aka private messaging via platforms like WhatsApp, Facebook or Instagram, per Capterra. Meghan Bazaman, senior analyst at Capterra, explains how marketers can tailor content to build trust with dark social users and offer tips on tracking dark social activity. Full Story: SmartBrief/Marketing (3/7)
When choosing an email marketing platform, it's essential to consider your marketing goals and how much you have to spend, but beyond that, you'll want to research what kind of success analytics each platform provides, how the platform will integrate with the technology you already have and if it can withstand scaling up as your business grows. Some other key characteristics to consider are customizability and usability, data compliance options, automation and whether the platform can get around spam walls and other barricades to deliverability. Full Story: Small Business Trends (3/6)
'Slow' decorating movement eschews fast-paced focus Amid the consumer rush for speed and convenience, a shift towards more mindful, sustainable and "slow" purchasing practices, notably, slow decorating. This approach, which counters the trend of mass-produced "fast furniture," focuses on forming a personal connection with home decor. Full Story: The Associated Press (3/6)
RXR Realty chair: CRE debt issues remain for banks RXR Realty Chairman and CEO Scott Rechler discusses potential issues stemming from banks' exposure to commercial real estate debt, particularly for smaller and regional banks. Rechler also touches on bifurcation in the office market and the impact of interest rates. Full Story: CNBC (3/6)
Technology & Innovations
Is it time for an identity resolution platform? Identity resolution platforms can help businesses collect and connect data to profile customers while complying with policy regulations and avoiding cookies, writes Third Door Media Research Director Pamela Parker. Parker advises companies to pinpoint which key performance indicators and other metrics they'll use to determine success and to ensure that the C Suite backs identity resolution before investing. Full Story: MarTech Today (3/6)
Biden calls for $10K tax credits for home buyers President Joe Biden proposed $10,000 tax credits for first-time home buyers as well as people selling starter homes. The administration said the credit would be equivalent to a 1.5 percentage point reduction for two years for a median-priced home. Full Story: CBS News (3/8)
Fed not far from cutting rates, Powell says Federal Reserve Chair Jerome Powell has boosted hopes that the central bank will start cutting interest rates in coming months, saying it is not far from feeling confident enough to do so. "We're waiting to become more confident that inflation is moving sustainably to 2%," Powell said in testimony to Congress. "And when we do get that confidence, and we're not far from it, it will be appropriate to dial back the level of restriction so that we don't drive the economy into recession." Full Story: Financial Times (3/7)
Fed's Beige Book: U.S. economy seeing modest expansion The U.S. economy has experienced a modest rate of expansion since early in the year, and tightness in the labor market has eased even as employment has continued to tick upward, according to the Federal Reserve's Beige Book. A review of conditions within the 12 Fed districts touches on topics such as supply chains, commercial real estate pricing and return-to-office efforts. Full Story: Bloomberg (3/6)
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