Artificial intelligence is about to alter the way agencies and brands measure social media content. Measuring, monitoring and ownership of content on various platforms will become complicated as more brands and content creators use generative AI.
| Some agencies and brands are measuring social media content differently. This process will likely become even more complicated as platforms and the content’s stakeholders navigate using generative AI both in content creation and measurement. Additional coverage: FaZe Clan’s July 2022 investor presentation, which the company used to generate interest in the SPAC merger, is still available on FaZe’s investor relations website, for better or worse. We took a close look at the pitch deck. At the Prebid Summit, publishers voiced concerns around a cookieless Chrome and being saddled with the task of sustainability. More in this Digiday+ Media Briefing. You know the day-to-day workings of media agencies aren’t exactly easy when there’s actually a need in the market for agencies that can support those agencies. That’s why Pathlabs exists. Gen Z has not had a traditional office experience, which means they're being more intentional about finding mentorships, as we cover in episode two, season two of "The Return" podcast. Top talent recruiters are urging young professionals not to neglect the development of their soft skills — particularly Gen Z, who may be digitally savvy but not necessarily AI savvy. Amazon unveils a host of new media opportunities including a new clean room for publishers, and updates to its marketing cloud. Other things to know about Join us December 4-6 at the Digiday Programmatic Marketing Summit, where we’ll connect attendees with leaders from Ogilvy, PMG and many more. Don't miss this opportunity to secure months' worth of meetings over the span of just three days. Using technology that facilitates relationships between the buy- and sell-sides allows advertisers to negotiate fees on working media to reduce the tech tax end-to-end. Sponsored by Nexxen. To maximize audience engagement while also driving revenue, publishers are using online job boards to unlock new ad inventory. Sponsored by Amply. | | |
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