More brands are beginning to export the benefits of influencer content via programmatic ads.
| More brands are beginning to export the benefits of influencer content via programmatic ads. Additional coverage: For 2025, Uber Advertising is sticking with what works: scaling up markets, doubling down on programmatic and adding new formats. Epic Games has invested in a marketing campaign promoting specific creators’ experiences on Fortnite Creative that has raised questions among some creators regarding how and why Epic decides to elevate certain games on the platform over others. This week’s Digiday+ Media Briefing takes a look at the top trends from 2024, from AI licensing deals to referral traffic challenges. About half of business leaders report declining company-wide enthusiasm for AI integration and adoption, according to a recent EY pulse survey. Other things to know about Enter the Digiday Media Buying and Planning Awards for the opportunity to put your work in front of judges at Rise, Good Apple and more. Last chance to enter is February 7. From Digiday’s sister brand Glossy: By leveraging data, personalization, community engagement and strategic loyalty programs, brands can maintain a steady revenue stream long after the holiday rush. Sponsored by Cohora. According to a new survey by Digiday and Perion, 82% of the brands and agencies surveyed serve video ads on social, followed by display (76%) and mobile/in-app (72%) video formats. Sponsored by Perion. | | |
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