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As March Madness Tips Off, Here's Why CBS Will Sit Out the National Championships Cable networks increasingly snag major sporting events By Tim Baysinger When Duke and UNC-Wilmington tip off the 2016 NCAA Tournament, CBS will carry the game, a tradition dating to 1982.
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How the Wahlbergs Are Using Reality TV to Turn Their Burger Business Into a Global Brand Wahlburgers is much more than a celebrity gimmick By Jason Lynch Mark Wahlberg's career has taken some unexpected twists over the past three decades, but even the movie star acknowledges that his most recent turn is the most unusual yet.
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Q&A: Mark Wahlberg on His Journey From Hip Hop to Hollywood to Hamburgers How the multi-talented star has learned to balance his brand By Jason Lynch Mark Wahlberg took the advertising world by storm in 1992, thanks to his provocative, indelible Calvin Klein underwear campaign, which was shot by the late Herb Ritts. He's been surprising us ever since, ...
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Infographic: The Video Sites Millennials Can't Live Without (and the Ads They Can Live With) YouTube, Netflix and social all surpass TV By Carrie Cummings Media consumption habits of the younger generation are increasingly relevant to marketers as Gen Zers begin to overtake millennials as the demo du jour. In its annual Acumen Report, Defy Media studies how Gen Z and ...
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Why Anthony Bourdain Is Bullish on the Future of Long-Form Digital Storytelling Parts Unknown star values unique voices By Lauren Johnson Anthony Bourdain, the celebrity chef turned TV show host, believes there's untapped potential with digital media to dive deeper into food and travel stories.
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National Geographic Channel's 'Epic, Audacious' Upfront Previews Emphasis on Scripted Programs David Letterman heads to India in return to TV By Jason Lynch National Geographic Channel is leveraging its global brand to take audiences and advertisers to new places—including the red planet.
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The CW Renews All 11 Series It Currently Airs for Next Season >From a musical comedy to gritty sci-fi dramas, the network picked up every show By Jason Lynch The CW had been the only broadcast network to not renew any of its shows for next season, but the network corrected that oversight in a huge way on Friday by issuing early pickups for literally every series it ...
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