Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Lyft believes its blend of in-app ads, video ads, in-car tablets, roughly 800 digital car rooftop screens and OOH, will help differentiate its ad offering. | | |
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howdy! | | | | | Since its debut in September, the multi-billion-dollar MSG Sphere in Las Vegas has encountered financial setbacks, with operating expenses totaling a substantial $98.4 million, as disclosed in the venue’s most recent earnings report. | | |
| | | | | Retailers are monetizing first-party data via commerce media to deliver brands valuable shopper insights to improve messaging, engagement, campaign performance and more. | | |
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howdy! | | | | | Publishers’ events businesses picked up pretty significantly during the back half of this year — and they will focus on sustaining that lift into 2024, according to Digiday+ Research. | | |
| | | | | Gamer moms are seasoned players, with nearly 60% having played for over 10 years. Their reasons for playing as well as the types of games they play are diverse, further cementing gaming as a mainstream form of entertainment. | | |
howdy! | | | | | With ongoing world conflicts and an upcoming presidential election, 60% of workers say they’ve talked politics with coworkers in the past year. But polarized viewpoints are also causing tensions at work. | | |
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| | | | | Obtaining internal buy-in for new tech is almost always a challenge. To secure financing for CDPs, publisher teams are approaching their CFOs with a multi-level framework, providing context and balancing short- and long-term impacts in their pitch. | | |
howdy! | | | | | Newsrooms have unionized rapidly since the pandemic began in 2020, but the thousands of employees that have been let go since indicate that unionizing can’t prevent layoffs — only soften the blow. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at how major streaming service owners’ subscription business fared in the third quarter of 2023. | | |
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