But after two-years of pandemic lockdown, pending economic recession and other societal uncertainties, marketers and advertisers at this year’s conference say the answers aren’t coming so easily.
| After two years of pandemic lockdowns, a pending economic recession and other societal uncertainties, marketers and advertisers at this year’s Cannes festival say answers to the big questions aren’t coming so easily. Additional coverage: In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from an in-house creative strategist about their experience, why they want to go agency-side now and how pay is keeping them from doing so. With live events back in full swing, esports companies are increasingly expanding their event programming beyond competitive gaming, both to reach a changing esports audience and educate brand partners about the value of gaming fandom as they begin to demand more clarity on the ROI of their esports investments. Rent-to-own retailer Aaron's is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads -- all with a little help from Mr. T. To survive, much less prosper, ad tech vendors have been redefining and expanding what they do -- while carefully sizing up competitors. But tossing out the smaller fish is easier said than done. Other things to know about Join us July 28 at the Digiday Publisher Golf Outing for a round of golf with leaders from Dow Jones, The Atlantic and many more. Prices rise June 29. Testing privacy-compliant identity solutions, marketers are increasingly looking to match their CRM data with hashed email. Sponsored by Stirista. Organizations that help employees chart unique career paths are unlocking anti-churn advantages in a competitive landscape. Sponsored by Alexander Group. | | |
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