The ad industry has been bracing for more privacy-focused upheaval in the coming months, from lawmakers and data regulators or from privacy-zealous browsers. As Google has put forward alternative plans for a privacy-focused and ad-funded web, it has also been asking the industry for feedback. This is a markedly different approach to Apple's muscular stance of ultimate user privacy by default. Read more below.

• In the last four months, Google has been exploring what restricted third-party cookie use in Chrome would look like by releasing industry research on how it would impact publisher revenue, laying out proposals for building a more private web, and using machine learning to manage ad frequency.
• In the latest edition of our Confessions series, in which we offer anonymity in exchange for candor, we speak to a creative director at a holding company agency about what has her worried about how things will change -- and what it's like to be pregnant in an industry that has its share of issues when it comes to handling maternity leave and other policies.
• The streaming wars are pushing companies like Walmart, with core businesses outside of entertainment, to reconsider how committed they actually are to this business.
• On paper, Vudu has a compelling pitch to advertisers. In practice, the Walmart-owned streaming video service's pitch has faced complications.