After months of AI growth, artificial intelligence experts and companies have very different views of whether to speed up or slow down momentum.
As AI attention builds, so does the tension with how to handle it After months of AI growth, artificial intelligence experts and companies have very different views of whether to speed up or slow down momentum. Additional coverage: For most of January, many publishers shared the very bleak experience of being behind in their ad forecasts for the quarter. Now that March is over, publishers are surveying their wounds and finding that while ad revenue was indeed down, the numbers aren’t as bad as once predicted. This week’s Future of TV Briefing looks at why TV advertising’s currency changeover is unlikely to happen during this year’s upfront market but could transpire once this year’s upfront deals take effect. Esports teams are expensive brand exposure — and sponsors are wising up to it. Stagwell is expanding its augmented reality platform with more immersion and data features as sports teams try to boost their engagement on game days. Everyone should take note when the brightest human — rather than machine — minds are demanding progress be paused. But has the bot not already bolted? ICYMI: No one platform could replace Twitter. But Digiday has found six other platforms that might help fill that hole. Other things to know about Hearts & Science, Spectrum Reach, Champion, Madewell and Comfort Dental are finalists for this year’s Digiday Media Buying & Planning Awards. Check out the full announcement here. Publishers are working to establish more effective channels to Gen Z and young millennial audiences, building long-term relationships based on what they’re learning about what the two demographics want from their news and entertainment. Sponsored by Arc XP. With new local-focused DSPs hitting the market, advertisers are turning to them to address CTV measurement difficulties. Produced in partnership with Marketecture. | | |
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