As holding companies combine agencies — a trend that’s likely to continue given the ongoing squeeze of the current economy — the importance of the individual agency brand may be waning.
howdy! howdy! | Beyond Ads | | How the NBA hopes to use generative AI to attract more users to its app | | In the process of revamping the NBA app this year, the league was seeking to glean insights from the behaviors observed among its fan base. The goal was to create an experience that resonated with fans and felt intuitive to use. According to Carney, a key element of this initiative was to leverage social media and content creators as a driver to funnel users into the NBA app. The overarching strategy aimed to seamlessly transition fans from social media engagement to a familiar and user-friendly experience within the NBA app. | | |
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