| | | | | As Ad Fraud Seems to Be on the Decline, Airbnb and Pepsi Say They’re Seeing Less of It ANA and White Ops say fraudulent activity will fall in 2017 By Marty Swant Some advertisers, including Airbnb and Pepsi, say ad fraud is on the decline this year, though it's still an ongoing battle they're paying close attention to. According to Atin Kulkarni, global head of media and content innovation at Pepsi Co., improved data and partnerships with the Media Rating Council and Facebook have helped drive bot...
Read more » | | | | | | | | | | | Why Tech Companies Like IBM and Amazon Brand Artificial Intelligence With Human Names Plus, one cautionary tale By Lauren Johnson Artificial intelligence can write copy and manage programmatic media buying at warp speed. It can drive a car and even diagnose cancer. AI is increasingly acting like humans, so companies are putting big resources and marketing money into branding AI with human-like qualities, down to naming their technology after people. Amazon reportedly picked Alexa for...
Read more » | | Facebook Outlines the 3 Steps It Will Take to Address Viewability Gets into larger measurement questions as well By Lauren Johnson Facebook execs offered a peek at how the social giant approaches measurement during a news conference today that included an update on its upcoming audit with the Media Rating Council. Facebook also announced its new measurement science center in New York, which Adweek had a first look at this week. In February, Facebook said it...
Read more » | | Facebook Is Building Its Own Neuroscience Center to Study Marketing The lab will work with agencies, brands and media companies By Marty Swant Earlier this week, inside of a former nightclub in New York, construction workers were busy hammering and drilling away, building out what will soon become Facebook's next marketing endeavor in lower Manhattan. It won't be finished for a few more weeks, and it didn't look like much. It didn't have any of the Facebook blue,...
Read more » | | | | | Twitter Is Offering Advertisers More Tools to Engage Consumers With Direct Messages Patrón Tequila runs 'Bot-Tender' campaign By Christopher Heine Twitter today revealed that it's giving brands more multimedia features to encourage one-on-one conversations within promoted tweets, including video, interactive images and questions-based bots. Called Direct Message Cards, the feature can involve up to four, custom, call-to-action buttons that send users to direct messages with the brand. Additionally, it can be used in organic tweets....
Read more » | | Google Is Adding Its Fast-Loading Mobile Pages to Search and Display Ads It's moving beyond websites By Lauren Johnson A couple of years ago, Google launched a program called Accelerated Mobile Pages, or AMP, to speed up the mobile web. Now, it wants to do the same with two of its most lucrative sources of revenue: search and display advertising. During the company's Google Marketing Next event today in San Francisco, Google announced a...
Read more » | | Snapchat Introduces Custom Stories for Collaborating With Friends It's based on location or users By Marty Swant Snapchat has added a new tool to let users collaborate by posting their photos and videos to custom story threads, giving the platform a way to potentially cut into the wedding hashtag market so prevalent on its rival Instagram. Custom Stories, as they're called, let a person add friends to a specific story, which can...
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