Artificial intelligence (AI) in marketing AI has enabled marketer’s strategy for better engagement in more ways than we know.
ClickZ Daily: July 15, 2020 |
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| Happy Wednesday! Today we have Oz Etzioni, CEO of Clinch, highlighting how AI has enabled marketer’s strategy for better engagement in more ways than we know. He writes: Artificial intelligence (AI) is revolutionizing DCO (Dynamic Creative Optimization) and CDP analytics by giving these programs access to multiple data points, across business silos, a more accurate customer profile and effective campaigns. Also Dan Jaye, CEO of Aqfer, looks at how TV viewership has soared amid quarantine and how the rise of automatic content recognition (ACR) technology in Smart TVs means that the marketers are now swimming in more viewership data than they ever expected. “Content attribution, or the ability to measure the influence of cross-promotion of shows/content, breaks many attribution solutions that are designed for matching exceedingly rare events to exposures and aren’t suited to solutions where the “outcomes” are comparable in scale to the promotions,” says Dan. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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AI & Automation Oz Etzioni AI has enabled marketer’s strategy for better engagement in more ways than we know. |
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Data-Driven Marketing Daniel Jaye Dan Jaye, CEO of Aqfer, looks at how TV viewership has soared amid quarantine and how the rise of automatic content recognition (ACR) technology in Smart TVs means that the marketers are now swimming in more viewership data than they ever expected. Read more |
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| Digital Marketing Sanjeev Sularia Sanjeev Sularia, CEO & Co-Founder of Intelligence Node, delves into the strategies retailers should invest in to ensure their survival amid COVID and beyond. Read more |
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| Digital Marketing Marti Beller The pandemic and its accompanying recession has customers’ emotions running high. Brands should take a step back from driving a transaction-only mindset to building emotional loyalty through authentic, meaningful interactions. Read more |
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| Digital Marketing Jacqueline Dooley Sprout Social’s 2020 Index provides insight into consumer expectations for the brands they follow and unfollow on social media. Read more |
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