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Arnold Schwarzenegger Wishes He Were Running for President This Year Adweek's 2016 Brand Visionary on his life in movies, politics and advertising By T.L. Stanley If he had his druthers, Arnold Schwarzenegger would continue his 30-year-plus streak of voting Republican in the upcoming presidential election.
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| Brandshare Content From Deloitte Digital | | |
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AT&T and Time Warner's CEOs Explain the Benefits of Their $85 Billion Merger Targeted advertising, 5G investment are likely outcomes By Jason Lynch After a whirlwind weekend in which AT&T announced its $85 billion deal to acquire Time Warner, the companies' two CEO sat down to explain what it all means.
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Chris McCarthy, President of VH1 and Logo, Will Now Also Head Up MTV He succeeds Sean Atkins at the network By Jason Lynch Hours after Sean Atkins announced his departure as president of MTV, Viacom has named his replacement: Chris McCarthy, who already serves as president of two other Viacom networks, VH1 and Logo.
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Nielsen Will Measure TV Viewing in Places Like Bars, Hotels, Gyms and the Office New out-of-home service launches in April By Jason Lynch Nielsen is taking a big step today to close one of its biggest TV ratings measurement gaps: its inability to accurately account for out-of-home viewing in public places like sports bars, gyms and hotels.
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| Brandshare Content From Neustar | | |
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Hot List: Vote Your Picks for 2016's Best Shows on TV and Streaming Choose the year's top series, names and networks By Adweek Staff >From breakout hits like Stranger Things to returning favorites like The Walking Dead and Empire, 2016 has been a standout year for broadcast, cable and streaming.
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Randi Zuckerberg Hopes to Battle Inequality in Silicon Valley With Her New Kids Show Dot will air on NBCU's Sprout network By Sami Main "I've spent a decade in Silicon Valley," said Randi Zuckerberg. "Innovation is everywhere. It's supposed to be the center of forward thinking. [So] why can I count the number of women ...
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You Can Buy Everything You See on Lifetime & Wayfair’s New TV Series A+E Networks takes branded content to a new level By Jason Lynch A+E Networks this weekend is rolling out its most ambitious branded content push yet, a new Lifetime lifestyle/home improvement series co-produced by Wayfair in which every item that appears on the program will be ...
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