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Arnold Schwarzenegger's Secret to Lasting Influence
We’ve all been influenced by Arnold Schwarzenegger, whether we realize it or not. Decades before TikTok and YouTube, Schwarzenegger used old-school platforms like books, TV, and radio to make oversized muscle cool. Pre-Arnold superheroes were often average guys in spandex. Then came Conan the Barbarian in 1982. “People were going crazy,” Schwarzenegger says, “that there was a guy that actually looked like Conan the way Frank Frazetta painted it.” Movies like Commando and The Terminator sparked an ’80s filled with jacked heroes, and that era helped set the stage for Marvel’s takeover. Everyone who’s circled a bench press has a favorite Arnold moment. Celeb trainer Don Saladino loves the Commando scene in which Schwarzenegger hoists a tree onto his shoulder. YouTuber Athlean-X, aka Jeff Cavaliere, C.S.C.S. (who has 13.3 million YouTube subscribers) wanted to look like Arnold in Predator. If not for Terminator 2, I’m not penning this story—or telling my parents, “Hasta la vista, baby” daily for a month straight.
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