Prove it and become the inaugural recipient of the award

Presented to the retail organization that has made the biggest strides in improving their omnichannel capabilities, the winner will be the retailer that has best leveraged consumer and shopper insights to improve upon its total offering, based on the criteria below.

In-store experience (25%): Detail any steps taken to improve the in-store experience based on consumer insights.

E-commerce programs (25%): Did you undergo any initiatives to improve your e-commerce offering? We want to hear about it.

Digital and CRM programs (30%): What steps have you taken to improve your digital/CRM experience based on insights gleaned about your customer base?

Marketing communications (15%): What has your organization done in terms of marketing communications to boost awareness of what’s new among your customer base/target?

Internal innovation (5%): What has been done internally to facilitate overall innovation? This could include hiring more staff within a specific department, changing workflows within the office or creating more collaborative environments.

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Please send a summary of your company's nomination, based on the criteria above, in Word Doc format to [email protected] by Friday, November 25.

This year’s Shopper Innovation Awards jury will select the winner and the inaugural award will be presented at that awards show in spring 2017.