New research on ways better content, personalization, and other tactics can improve trust
Hi John,
In today's digital marketplace, customer trust is more valuable—and more elusive—than ever. Some 4 in 5 marketers (80.8%) agree it is more important to gain and retain customer trust now than it was five years ago, according to our survey.
But there are effective strategies. Our research found that: 71.4% of marketers are personalizing customer experiences to build trust 61.7% are focusing on transparency and open communication Gain a better understanding of marketers’ challenges in creating lasting relationships in the report, "Building Customer Trust Is Getting Harder—And More Important."
GET YOUR COPY
Sincerely,
EMARKETER
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