Good morning, Marketer, and how digital is your life really? Phrases like âdigital transformation, âdigital marketingâ and âdigital environmentâ trip easily off the tongue. I have heard from many martech vendors that digital transformation has already happened (although, yes, itâs an ongoing journey), something recently affirmed by Scott Brinker. Swimming against this easy stream, however, I saw data earlier this year suggesting B2B go-to-market processes depended heavily on manual rather than automated systems. Was that an outlier? Well, our own 2022 MarTech Career and Salary Survey, just released, reflects heavy use of spreadsheets. Thatâs why we invite all of you to take our simple, one question poll. How important are spreadsheets to you in 2022? Kim Davis Editorial Director |