Hi John,
Two of the most common challenges among organizations implementing new technology are adoption and evangelism. In fact, the CDP Institute’s 2021 member survey cited organizational readiness as the most common problem listed by members with a deployed customer data platform (CDP).
It’s critical to define a post-purchase strategy to create a runway for enterprise scale and business access to data.
Register here for “Are You Ready for a CDP? How The Washington Post Scaled Adoption to Drive Early Results,” presented by ActionIQ, and learn:
- Practical, tactical, and strategic plans for effective implementation
- How to optimize your CDP deployment and create internal champions
- Early use cases and proof points resulting from The Washington Post’s successful adoption
Please reserve your seat today. Space is limited. This webinar will take place on Tuesday, June 14 at 2pm ET / 11am PT.
This Tech-Talk Webinar is sponsored content by ActionIQ.
Sincerely,
eMarketer Editors |
