| | Turn Signals
Brands and contract manufacturers were seeing the first signs of slowdown in supplement sales when the 2022 SBR hit the press, and now we are seeing the first hints of steady growth returning. The 2.6% growth NBJ predicts for 2023 appears stable, but it’s complicated and the growth isn’t evenly spread across the industry.
The 2023 Supplement Business Report breaks it all down through six key industry sections, sales growth forecasts up to 2026, and in-depth explanations to give you clarity on all the factors impacting market dynamics. |
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Insights for the Industry’s Future
Each chapter contains action items for CEOs, marketers, and product developers to help turn NBJ's analysis into next steps. Here is an example from the Minerals chapter:
Minerals are essential nutrients, but it's essetially a flat market. With innovation hard to come by in such a well-worn category, the best investment here likely remains in the marketing department. Awareness of deficiencies and benefits of adequate supplementation are not well known and educating on both could be good for ingredients outside the category as well. |
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