One of the biggest tasks for marketers is lead generation. For, without lead generation there are no customers, no sales and certainly no business. Lead generation can be a daunting exercise, especially if you are creating barriers for your customers. So, it is time to drop your guard.

For those working in areas where customers have to go through a longer decision-making process, it can be quite challenging. Therefore, creating a smooth transition where barriers are minimized or avoided should be your primary objective.

The smart seller wants to get a hold of the customer as early as possible in the purchase process. No doubt, as this can help influence the decision-making process. Studies have shown that customers are up to 70% through the purchase process before choosing to make contact with the seller.

By overcoming these obstacles, it will ease the burden on your lead generation. But, more importantly it will create a more desirable outcome for your customers.