CONNECTING WITH THE NEW YOUNG MALE DEMO
Thursday, July 12 | 1:30-3:00PM ET

Millennial and Gen Z men are an elusive group for networks and marketers – and they differ from prior generations in important ways. "Millennials and Gen Z are thirsty for culture," says Ed Romaine, chief brand officer for Bleacher Report. "They have many passion points and seek to engage and cultivate them in a seamless manner."

Gather your team for the Cynopsis webinar on Thursday, July 12 to learn what you need to know to catch – and keep – their attention and how to align your marketing efforts with millennial male interests.
Speakers Include:
  • Jim Babcock, VP, Consumer Marketing - Adult Swim
  • Maggie Fosdick, VP of Client Success - Engagement Labs
  • Ed Romaine, Chief Brand Officer - Bleacher Report
  • Eric Svenson, VP of Marketing - Newsy
During the live online event, you’ll learn about:
  • The two surprising values that matter most to young males
  • How to craft programming that appeals to them, from gaming to Game of Thrones
  • How (and where) this tech-savvy group engages on TV, social and digital
  • How to interpret their conversations to better position your message
To gather more information + to register, visit our website. Need help registering? Contact Trish Pihonak, Director of Operations & Job Sales.