Econsultancy Pulse
Monday 11 February 2019 | View in browser
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The week in digital transformation: Are we in a post-digital era?
This week, Accenture released its annual Tech Vision report, which proclaimed that "the post-digital era is upon us". What does this mean, and how far does it ring true? Rebecca Sentance takes a close look at the idea of a post-digital era, as well as whether and how digital transformation can end, in our regular Week in Digital Transformation column.
The best digital marketing stats we’ve seen this week
5 ways to recruit niche demographics for user testing without an agency
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Featured Reports
Skills of the Modern Marketer
Based on an exentsive study of 500 marketers and a review of the academic and professional literature, this report will identify the key issues, challenges and opportunities around the evolving skills of modern marketers in response to the rapidly changing digital marketing and media environment.
 
Harnessing the Power of Personalisation
As well as being a major differentiator, personalisation has been proven to increase ROI, sales and revenue and increase customer acquisition, loyalty and retention. This report uncovers best practice principles and considerations for developing a personalisation strategy and includes some of the strategies and tactics that are working well for companies.
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Econsultancy
 
Your first-party data is one of its most valuable assets. Having a full view of your customers is vital to building loyalty and generating value from them—and key to acquiring new audiences with similar behavior and characteristics. In this informative new research, you’ll find out what concerns marketers about data, particularly in light of walled gardens and GDPR, and what they plan to do in response. Don’t miss out on this important new research—download your copy today.
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Training
Video Marketing Strategy
London, February 21
Fast Track Digital Marketing
London, March 6-7
NEW! Masterclass: Advanced Digital Marketing
London, March 6-8
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Econsultancy
 
When putting together a referral programme, there are 3 key elements which need to be considered to ensure success. We call these ”the 3 P’s” of referral. This guide examines one of these –psychology –to understand how it has a major impact on your customers behaviour and their likelihood to refer, or go on to purchase if they have been referred by their friend. 
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