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Are the Most Valuable Celebrity Brand Endorsements the Ones Brands Don’t Actually Pay for? Upstart firm Spotted quantifies the value of 'natural affinity' By Robert Klara You probably remember the screaming headlines from last year: a distraught Kylie Jenner took to Snapchat to declare that, try as she might, she just couldn't get her Cartier Love bracelet off her wrist. Jenner's was a protracted trauma. The $5,000 bangle in question, which features tiny and clearly very stubborn gold screws, had been...
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The Atlantic Has Survived 160 Years by Staying True to Its Roots The publication honors its past without being 'a museum of journalism' By Sami Main The Atlantic has remained relevant for 17 decades, all while keeping a firm grasp on its founding doctrine. "Our manifesto says we're to be the home for American ideas in the broadest definition," said Jeffrey Goldberg, The Atlantic's 14th editor in chief. "But it doesn't define specifically what those were to be. It's up to...
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