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Gut Health Products Have Taken Over the Supermarket. Are They Making Us Any Healthier?
Just before rapper-turned-country-phenom Post Malone took to the field at Super Bowl LVIII to belt out his rendition of “America the Beautiful,” he recorded a six-second video relayed to half a million TikTok followers. It wasn’t a shoutout to his Cowboys. It wasn’t a vocal warmup. It wasn’t even a “Let’s goooo!” There he was—with his jewel-encrusted teeth, wearing a white shirt and a chunky silver bolo tie—taking a glug of soda. Specifically, a wild berry Poppi. Then he turned to the camera, grinned, and said, “Soda is back!” Where soda went exactly is kind of a big deal right now. Malone, like millions of other Americans, was drinking much less traditional soda. Consumption per capita has dipped every year since the late 1990s. One motivation: cutting added sugar and other empty calories. Malone himself says quitting his Coca-Cola habit—and picking up Poppi—has helped him lose 55 pounds since 2022. And Poppi is just one drop in a sea of so-called healthier sodas. Olipop, Culture Pop, Mighty Pop, Wildwonder, Turveda—they’re all competing for some of the buzz, promising all the bubbles and flavor with way less calories and hardly any sugar. Some brands even advertise that their soda will improve your gut health, digestion, and immunity and—yes, Malone—help you lose weight, all by way of beneficial pre- and/or probiotic ingredients.
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