Pro tips for pill producers inside!
| | | | | Despite the growth in alternative formats, pills aren't going anywhere. Here are some pro tips for pill producers from the 2023 Delivery Format Report. |
|
|
|
| Pills are nearly impossible to innovate in the eyes of a consumer. You can't enhance the user experience of popping a pill, but you can communicate it's benefits in different ways. Economy, efficiency, and ease of use are where pills shine. |
|
|
|
| People want personalized products. Like a tailored suit, consumers want goods that feel like they were made for them. You see it in custom shampoo, engraved watches, and now, personalized pill packs. |
|
|
|
| | | | | Interested in more information or have questions about one of NBJ's reports? | | Connect with us here and we will get back with you as soon as possible. | | | | | | |
|
|
|
|
