Are nearby pickleball courts a real estate win or loss? | Questions to ask before joining a brokerage | 4 ways to stay up-to-date with online marketing
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Best Practices in Sales & Marketing
Questions to ask before joining a brokerage The brokerage you choose will not only influence your business, but also mold your professional identity, long-term success and growth. Before you commit to a particular brokerage, make sure you have the info you need. Full Story: REALTOR® Magazine/The Lounge (9/10)
4 ways to stay up-to-date with online marketing Social-media is constantly changing but small businesses can adapt with these strategies, says the team of Strella Social Media. Always be engaging on social media, stay up-to-date with industry updates from HootSuite and others, connect with influencers and "thought leaders," and review what competitors' are doing in social media.
Cameron Batten, chief communications officer of Volkswagen Group of America, discusses his approach to leadership, emphasizing the universal need for clarity and context in communications. Batten also delves into the merging of PR and internal communications and offers advice on preparing for uncertain times: "Remain open-minded and look for opportunities to reinforce humanity," Batten says. Full Story: Strategies & Tactics (September)
Customer experience a priority for Samsung home lineup Samsung Electronics executive Han Jong-hee says the company's AI-powered home appliances meet only 30% of consumer expectations and the company is striving to meet consumer standards with new AI features such as Voice ID and Ambient Sensing. Han highlighted the company's shift toward focusing on user experience and plans to integrate screens into all home appliances. Full Story: The Korea Times (Seoul) (9/9)
Fair & Equitable Housing
How single family REITs are addressing housing shortages Colin Trovato, portfolio manager at Ranger Global Real Estate Advisors, discussed trends in the housing market, including the impact of elevated interest rates and a shortage of supply. Trovato also touched on how REITs such as AMH and Invitation Homes are addressing this shortage and playing a key role in the market. Full Story: Nareit (9/6)
Legislation & Regulation
Fed considers rate-cut size as economy slows The Federal Reserve is considering a quarter-point interest-rate cut as the economy slows and inflation cools, but the size of the cut has been debated, with some expressing concern that it might be too small. Chair Jerome Powell has indicated he is open to a larger cut to stay ahead of an economic downturn, while others advocate a more cautious approach. Full Story: Bloomberg (9/7)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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