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WardsAuto Dealer 5
 

OCTOBER 3, 2016

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Hey there. Welcome to the WardsAuto Dealer 5 for Monday, Oct. 3 To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

1.

“Why would you think we’re different from somebody else?” asks dealer Brian Benstock, son of a Puerto Rican mother. He and others discuss the Hispanic car buyer.

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2.

What will people pay for self-driving cars? Safety-conscious Volvo thinks it has the street cred to charge a $10,000 premium.

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Did you know 68% of KBB.com shoppers plan to purchase within two months, and that KBB.com is the most influential site for shoppers choosing a dealership? It’s no wonder successful dealers list with Kelley Blue Book. Get Results Out of the Blue.

3.

Avenir is French for “future.” Now, it’s also the name of Buick’s new sub-brand. Mai oui.

Full article

4.

As car dealers increasingly target small groups of consumers, broadcasters risk losing dealer advertising to digital platform, NADA’s chief economist says.

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5.

Barring a strike, North American vehicle production is on track to reach a record number, according to a WardsAuto analysis.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

Something else: Check out our F&I Resource Center sponsored by Ally. You'll find great info to boost profits in a vital department.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions to Fryburg, ND, no need to order fries as a side), contact Steve Finlay at [email protected] .

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.


Now for the legal stuff...